La Parenthèse : creation of a website and a documented design system

Year
Project scope
BrandingUX/UI Design
Project description

La Parenthèse is the (fictional) final project I’m working on with two other students from my class. The goal of our master’s final project is to create a design system accompanied by comprehensive documentation. To illustrate our design system, we had to start from a user problem and build an entire prototyped project around it.

In our case, we based our work on two identified issues:

• The lack of access to creative activities for families, and more broadly, for residents of remote communities;
• The isolation of retired people or those living alone.

With La Parenthèse, we aim to offer creative workshops in different towns throughout the year. To raise awareness and promote our initiative, we developed a communication strategy that includes the creation of an e-commerce and booking website, the development of a visual identity, and the production of both print and digital materials.

Methodology and tools

Deliverables
Methods implemented
  • Benchmark
  • Surveys
  • Semi-structured interviews
  • Creation of personas
  • Customer journey map
  • Brainstorming
  • Site tree
  • High-definition wireframes
  • Moderated tests
Software used
  • Figma
  • Zeroheight
  • FigJam
  • Notion
  • Google Forms
  • Illustrator
  • Photoshop

Colors

Dark Purple

#2a1042ff

Electric Green

#27EF9C

Purple

#8635CF

Light Purple

#F5EEFB

The mock-ups created

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